Welcome to Episode 28 of Real Estate Mastery - How To Create a Lifestyle That Doesn’t Require Your Presence
As I am sitting down for today’s episode, it is Veteran’s Day, 2019 and I wanted to send out a big “thank you” to all the Veterans out there for all of their service. As a veteran myself, I am proud and humbled to have been able to serve my country. It was thinking back on my career both in the military and outside of it which motivated today’s podcast.
Two veterans in particular inspired today’s podcast and their names are Jocko Willink and Leif Babin. They wrote one of the best leadership books I’ve ever read called Extreme Ownership: How U.S. Navy SEALs Lead and Win. In their book, they talk about how the leader is ultimately the one responsible for the success or failure in the organization, military, ship, or company.
Years ago, when I was in the military if a ship were to run aground or collide with another ship, the captain was immediately relieved of their command. While this may seem harsh, the sentiment is that one person is ultimately responsible for everything that happens on that boat. That is extreme ownership. Yes, it is harsh but it is also reality.
Owning Your Situation
When I left active service, I began my career in real estate. You’ve probably heard me mention before, that one of my biggest regrets is that I wish I would have worked harder when I first got started. Instead of saying I didn’t have the time, money, knowledge, or resources I needed to be more successful, I should have gotten out there and made it happen. Eventually, I learned that I was the one responsible for my own success. I could only become as successful as I would allow myself to be.
Jumping ahead to about 10 years ago when the economy corrected in 08-09 I had some friends in
real estate who only knew how to do one activity. They were investors who were able to buy, fix up properties a little and sell for a profit with little effort. I knew others who were agents and as long as they could snag a listing or two, a buyer would eventually come along to facilitate their commission. But as the market changed, I watched friends and colleagues slowly leave the business. I heard excuses about the market, about being unable to flip, and about a weak real estate market. I had learned from my past experience that none of that mattered. It was up to me to own the situation I would find myself in. I understood that my offers to sellers had to change as did the way I was doing business. By doing this, I was able to not only get through this time unscathed, but I was also able to make the market work for me.
Owning Your Future
How do you want your future to look? And what steps are you going to take to make it happen? Personally, as I am seeing first hand another correction in the market taking place, I am shifting gears in my business to seek a new strategy and direction. There are so many people out there offering to buy houses and they are all saying the same things. They are saying generic things and attracting generic clients. The goal for my business is to find ways to provide more value to the home sellers who reach out to us. We are focusing on the things that set us apart from the competition. Home sellers have a lot of options available to them when it is time to sell. I am doing more to up my game to provide more value and to be the best solution for them.
As we move forward, I am taking extreme ownership of where my company goes. I will not rely on the market, nor on what other agents and buyers are doing. I will take control of MY company to ensure we are successful in going forward.
Think about where you are with your business. If you are an agent, how you can work with a company like mine to provide multiple solutions for home sellers? Providing multiple options to sellers will help you profit from more leads while being involved in more deals.
How I Can Help
If you are an agent, if you are in the military, or if you are a Veteran who is interested in making real estate your career, I can help you learn how to improve. Shoot me a message via bensouchek.com and discover the value that I can bring to your business. I would be happy to share info with you on the things I have learned.
Something else I wanted to share is the ClickFunnels Challenge I took earlier this year. Whether you are an investor or an agent, following the steps in the Challenge will help you to create your personalized offer, which in turn will help you connect with more clients.