Welcome to Episode 22 of Real Estate Mastery - How To Create A Life That Doesn’t Require Your Presence.
In this episode, I wanted to discuss something I saw in a short video recently, and that is how to set yourself apart from the competition. I’ve talked about it before in other podcasts and I will continue to do so as I believe it is one of the most important aspects of doing business.
In the real estate industry, there is competition coming at you from all angles. With discount brokers and iBuyers entering the arena, you have to do something to help yourself stand out. If you are listing a house and your client asks what you charge and all you can say is 6-7%, you are at a disadvantage. They may ask others who will say 6-7% but will also say something after that shows how they add value for that 6-7%. By spelling out the benefits and letting people know what sets you apart, you will find yourself with the advantage. In my business, the agents on my team are always striving to add value to our offers so that they stand out from other agents the seller may be talking to.
If I am buying a house, I will be sure to let people know that…
- We handle closing
- We will clean up anything you leave behind
- You pick the closing date
- We can give you time in your current house even after we buy it
Other companies may offer the same price or even some of the same benefits, but by listing those benefits and showcasing their value, our offers will often stand out.
This year I have been looking at ways to set my business apart from the competition. It is an evolving process that you should always be thinking about. All agents can list houses on the MLS, getting the listings sent to third-party sites like Zillow. If an agent only has one solution, to list and market, that can put them at a huge disadvantage. Having a resource that can buy houses directly is a huge benefit. It may not help in every situation but it can be the best solution for some home sellers. An agent can share the benefits and downfalls of listing, such as showings, cleaning, and wasted time. They can also share with them the pros and cons of a direct sale, ensuring that they are able to provide the best solution for the seller's particular situation.
My message for today is how we can build more value for our clients and customers? If I can be a benefit to you, please feel free to reach out to me at any time. If there is something you would like me to discuss on a future episode, send me a message and let me know.